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A comment on Reddit is ready for advertisers, but are advertisers ready for Reddit?. Parent comment

Re:Reddit is ready for advertisers, but are advertisers read... by zbentley on Tuesday November 28, 2017 @11:21AM (#15798579)
> their users are sophisticated enough to use ad blockers

Do you have a source for that? I don't find it impossible to believe, but that's a pretty bold claim. I'm sure a lot of people use ad blockers, but how does that number compare to total user volume? And how does it break down (engaged users, infrequent visitors, etc.)?

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Re:Reddit is ready for advertisers, but are advertisers read... by ohtwenty on Tuesday November 28, 2017 @11:25AM (#15798634)
I think it's important to note, as mentioned in the article, just how much more mainstream Reddit is becoming. And along with that, less tech-savvy users less likely to use adblockers. I'd love to see some numbers on this too!
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