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Re:Frank Abagnale: “Catch Me If You Can” – Talks at Google [... by icebraining on Tuesday November 28, 2017 @09:18AM (#15797471)
Well, they implemented 3D Secure. I've had to use it quite a few times for online purchases this year (I use an European CC, if that makes a difference).

Although apparently it's a crappy protocol and it's used to shift liability to customers[1], so yeah, they could do better.

[1] http://www.cl.cam.ac.uk/~rja14/Papers/fc10vbvsecurecode.pdf

Re:Frank Abagnale: “Catch Me If You Can” – Talks at Google [... by tyingq on Tuesday November 28, 2017 @10:18AM (#15797984)
Verified by visa (and similar) in the US just never took off. You have to implement it as optional, as most consumers have no idea what it is. So very, very, few people use it if you turn it on.