From the referenced Wikimedia blog post[0] Wikimedia states, "The Wikimedia Foundation believes that the principle of net neutrality is critical to the future of the open Internet." Perhaps the concept is an evolution of Net Neutrality with the allowance of free distribution of necessities (knowledge in the case of Wikimedia), emergency services, &c.

[0] https://blog.wikimedia.org/2014/08/01/wikipedia-zero-and-net...