Exactly, that's why I mentioned that Bitcoin is coasting on its reputation. IMO a technology cannot survive with name recognition alone. Myspace vs Facebook comes to mind. Everyone knew Myspace, but they made no improvement and at the end, Facebook (via superior features) stole its lunch.

I chose this example because both financial markets and Web 2.0 depends on network of scale to be efficient. At the same time, just because most people use your product today, doesn't mean they will remain to do so tomorrow. Constant improvement is the key, and Bitcoin is actually regressing in its utility.