That's fair, but while my 19 year old younger brother has heard of Bitcoin and not Ethereum, the same is not true for developers. I think there is some information asymmetry and a discrepancy in the quality of the users between networks - by quality I mean how likely users are to contribute to new software to make it better, the level of what is essentially corruption/bureaucracy in making changes to the platform, etc.

Facebook and Snap did well because they were "cooler" than their predecessors, and they had different/more uses. I think that's analogous to where I see the future of crypto