This hurts all of us entrepreneurs the most. The cost of premium throughput for your website will be a major barrier to entry for startups. It will ensure that the incumbents who can afford it stay on top and it means startups who offer broadband services will need to raise more money to compete and grow.

Google just lost their rights to "First do no evil." because they are doing this first and it's evil. This hurts the web at least as much as Microsoft's browser monopoly did.

Larry and Sergey I want you to think about how you would feel about this if you were starting Google today.