Google is a terrible offender too. I'm on the Android Beta channel, and they recently updated my Google Now. Turns out that they decided that every score in a basketball game was worthy of a vibration. Also that that my commute to work was 30 minutes... on a Saturday. And that the weather was 40 degrees. And that I was near a business. Had to go in and turn each of them off individually. None of that was wanted, just show me the passive notification and I'll get to it when I open my drawer. Let me know I CAN turn them on when I open it for the first time, but don't assume I want that.