VZ was refusing to increase capacity to allow uncongested access to NetFlix (Netflix was willing to pay for the PNIs and the cost of the line cards to terminate those PNIs at VZ in addition to paying for their own gear). NetFlix started putting pre-roll into content sent to VZ customers to explain to them that it was VZ that was unwilling to do it. VZ threatened to sue. Netflix backed off and started paying for a better access to VZ subscribers by buying transit from VZ to use it strictly to access VZ. From that point on NetFlix' position on NN kind of "evolved" - it only kind of supports it.

All of this was with so call Net Neutrality on the books.

I said it before and I say it again:

Consumers do not give a flying f!ck about this fight - it is a fight between Comcasts/ATT/Verizons and Google/Facebook/NetFlix of the world about who gets to fleece consumers more wrapped in the talk about "fairness" and "freedom of to access information".

Just a few days ago we had someone working for small mom and pop NSP/ISP breathlessly tell us that it is NN that is preventing his ISP from offering grannies in a nursing home cheaper email only plans!