There's a difference this time around: once online streaming became a viable option, people started more actively restricting or resigning their cable tv service. Until that point, there were few viable alternatives. There won't be anywhere to retreat this time. And it's not just your tv shows and movies, it's your online banking, a large part of your social life, your homework research tool, your livelihood in some cases, and so on.

I'm using a general "you" here. It's far more a pervasive presence in peoples' lives than cable tv was.

And I've commented as such already, it likely won't be restrictive and demanding all at once. It will be a progression likely starting with something like:

"Now that we are no longer bound by restrictive government regulations we can offer you new value-added-services that benefit you!

With [company]'s new Speed Boost(TM) packages, you can access your favourite web sites at a higher speed than your current base package allows starting at the low monthly fee of $5! (on a 2 year contract, $10/mo month over month)"

Once the customer base is accustomed, the language changes and becomes:

"Now with [company]'s new Choose What You Use(TM) bundles, we've retired our base packages and now it's up to you what you want to pay for of the internet! Another way we're saving you money!"

And so on. Marketing teams wouldn't let it look like: "Well, you're ours now, bitch." At least not that straight-forward.

Then what the hell are you going to do? The vast majority of Americans have one option for an ISP. So they're not going to have an alternative.