AdWords is the system that advertisers log into to see their keywords campaigns, dashboards, analytics, pay with their credit-cards, etc. That's been Google/Alphabet's major cash cow.
Google wants other multi-billion profit sources besides AdWords. Google Cloud Platform is growing in revenue but I don't think they've publicly disclosed whether they are making significant profits from it yet.
The "ads" (uncapitalized generic word) is not a product but AdWords™ is: https://www.google.com/search?q=adwords&source=lnms&tbm=isch
AdWords is the system that advertisers log into to see their keywords campaigns, dashboards, analytics, pay with their credit-cards, etc. That's been Google/Alphabet's major cash cow.
Google wants other multi-billion profit sources besides AdWords. Google Cloud Platform is growing in revenue but I don't think they've publicly disclosed whether they are making significant profits from it yet.
Their X divisionp[1] is arguably tasked with finding more multi-billion dollar ideas: https://en.wikipedia.org/wiki/X_(company)