I think "bubblers up" would say that order arises from utility in the sense that initial "bubbles" happen in simple organisms and enable them to become more complex and successful. They would argue that those that did not acquire ordering and editing would be unable to step further along the path because the utility of the created mechanism for survival and reproduction is low.

The broadcast of qualia models element that you include feels debatable to me; the transmission of concepts and ideas is surely very new and anomalous in the history of the development of aware and experiencing entities if one accepts that consciousness is something that has developed and evolved.