At $50 a bulb, it would cost me $1550 to do every permanent fixture in my 1600sqf house. $1100 if I skipped the bathrooms and closets. Another $250 for lamps. I think I was mistaken about the subscription fee, there wasn't one. Regardless, that is crazy expensive.

Their competitors don't appear to be much cheaper ($40 per bulb), and their pitch materials cite home lighting automation kits that start in the thousands (possibly wired?). They seemed to think that they had a significant price advantage.

Well, hopefully we'll get a more detailed post-mortem than "we ran out of capital."