The last time I logged into my PayPal pre-paid debit card portal, they still had this functionality (sans Browser plug-in), but I don't recall seeing it on PayPal proper for a while...
The last time I talked to the MC folks (granted, it has been a long while), they actually thought it (OTP) was a nifty client-side (plus closed-loop) technique and was a nice (and orthogonal) add-on to the types of security that they are pushing vis-a-vis tokenization on the merchant side...
They might have been when it started, but clearly something changed. If it was desirable, the moment PayPal decided not to continue, MasterCard would have started looking for alternatives. Since they didn't (and haven't), its pretty reasonable to assume they decided intentionally not to pursue it.
The two other functioning alternatives listed in this thread, getfinal.com and privacy.com, both Visa. Kinda says it all there.
Hell, i just looked it up and they still have it: https://www.cardbenefits.citi.com/Products/Virtual-Account-N...
This is how the innovater's dilemma works. Big entrenched company, too scared to make changes that will jeopardize existing partnerships and businesses, upended by a nimbler competitor that doesn't have to care about those things. It'll happen!