Re:Startup Ideas
by jsonne on Thursday November 16, 2017 @04:44PM
(#15716948)
Do it. I want it badly. How are you getting around the problem of sales people guarding their inventory so closely? In addition, how are you coordinating with media companies to make sure that the brands advertising are within their guidelines?
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Also co-founder at AdQuick here.
We work with sales people daily and getting their inventory to our customers. They love that we are bringing them new business. As for brand guidelines, we're in constant communication so this isn't much of an issue.
> They love that we are bringing them new business
If that's true that's great but it's the opposite experience of what I've experienced with large media companies. They pretty jealously guard their inventory and hate the idea of transparent pricing. That's great if you haven't experienced it yet, but I suspect you will at some point. Best of luck to you regardless. I'm rooting for you.
We don't list their pricing publicly and only share inventory on a per-campaign basis similar to how they currently sell using PDFs and Excel files.
So my buddy and I have had this idea for years, but have consistently hit roadblocks for an adwords-like product with billboards. To my knowledge, outside of Lamar, every major player in the outdoor advertising space doesn't even have the technology in place to allow for a more granular pricing model (i.e. ads by the hour). And when talking with them, they were not keen on allowing such a thing to exist even when we tell them we'd fill their entire inventory. Maybe you've had a different experience? If so, I'd like to chat with you.
As for AdQuick (and Fliphound for that matter), it seems like you're just another middleman. There is no bidding. Am I missing something?