"Windows has gotten a lot better, but the rules regarding new computers hasn't changed in the past 30 years, you still need to wipe the hard drive and install it yourself from scratch, and then spend a little time disabling the ads, bing crap, telemetry, etc."

The funny thing is that Microsoft know that the normal OOTB experience is bad, and created the "Signature" effort to offer people PCs with clean Windows installations. Then they seem to have forgotten that, and started putting their own passive-aggressive "value-adds" into Windows 10.