Ask HN: We just launched. Should we rework our messaaging?

Re:Ask HN: We just launched. Should we rework our messaaging? by mqmouse on Tuesday August 03, 2010 @07:44AM (#1570803)

To the question on hand: I'm from Texas and I have no idea what you are talking about when you say footfalls (insert joke about Texans here)

I would consider your target audience. Most likely they are brick and mortars SMBs who's core competency doesn't involve things like: Tweets, Likes, Deals, Check-ins

I would instead ask something like:

As a successful business owner, you know that customer referrals and word of mouth marketing are the bread and butter of business. How do you make it easier for your enthusiasts in the age of Twitter let their friends know how awesome your business is?

Eyesandfeet facilitates word of mouth marketing for new Y Generation.

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Re:Ask HN: We just launched. Should we rework our messaaging? by luxative on Tuesday August 03, 2010 @08:47AM (#1570925)

Absolutely! I'll try to capture that thought in fewer words - and yes, sacrifice 'sounding intriguing' for 'clearly communicating'. In retrospect, I did a pretty stupid thing. Someone asked me if footfalls were common parlance in the US. I googled it up (dumbest thing to do) and (obviously) found a few references!

"EyesAndFeet..Gen Y" - some good thoughts there. Thanks for helping out.

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