Rising housing costs used to be considered a public crisis that required intervention. For instance, in the 1960s Sweden responded to a housing crisis with their "Million Houses Program."[0]

But after decades of "ownership society" propaganda all we hear about now when there's a shortage of an essential good like housing is the comparatively few winners and their unearned windfalls. The much more numerous victims don't matter and aren't considered.

[0] https://en.wikipedia.org/wiki/Million_Programme