I mean they don't have a choice in publisher unless they want to wait 2-3 years for a new deal by Disney to be signed. People do have a choice to wait to buy the game, of course -- I bought the first BattleFront when it went for sale for ~$10, which is about what it's worth. The risk of that is that multiplayer games have a certain shelf life -- generally you want to buy it when there's peak population, or at least when all of your friends are playing it. Waiting for a discount/out of protest results in greater risk of playing with a fractured player base.