Re:A/B test of banner ads vs. traffic
by pault on Sunday November 12, 2017 @04:41PM
(#15682773)
It has the added benefit of having a high probability that you'll be interested in the product, since you wouldn't be on the page if you didn't find the topic interesting. Instead we get tracking networks showing you ads for TVs because you bought a TV last week.
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I think the problem with that is that most browsing is done on pages that do not target a valuable topic: news, weather, memes, etc.
For that reason, it's better to remind you about that Amazon product still in your cart while you're browsing for random stuff.