Advertising is very much beset by the mindset of being "so preoccupied with whether or not they could that they didn't stop to think if they should" (Jurassic Park.)

Tracking and microtargeting just seem too attractive for advertisers to pass up. Same goes for large size, autoplay, multimedia ads.

These mechanisms would have to fail to perform in obvious ways (not long-term, subtle, whole-market ways) before people will stop using them.