Maybe the tabloids are to build the infrastructure and they plan to move upmarket quickly? Maybe Facebook courted users to share news while Snap is trying to court journalists? I googled "journalism at snapchat" and it looks like a lot of results trying to court young journalists.

Anecdotally, I've heard a lot of other journalists talk about Snap hiring good journalists. Separately, I swear yesterday I heard an article introduced something like; "So and so, from the NYT, currently at Snap, wrote this article for the Atlantic" which seems to reinforce that idea.

I don't use Snapchat and don't follow tabloids, but I feel like Snap has popped up on my radar occasionally with actual journalism.