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Re:Ask HN: I want to start a web company what books should I... by j5eb6ach on Monday August 02, 2010 @12:48PM (#1568132)
"Inbound Marketing, Get Found Using Google, Social Media, and Blogs" by Brian Halligan and Dharmesh Shah takes you step by step through exactly what its title says.
Re:Ask HN: I want to start a web company what books should I... by dshah on Tuesday August 03, 2010 @12:55AM (#1570170)
...and one of the authors reads HN, so that should count for something.