If you read Hacker News and Reddit, it's obvious that Facebook is about to die. People are put off by its privacy issues, its outlandishly aggressive efforts to keep you clicking, and its culpability in tilting information and elections to shady actors.
But I'd probably make a bet than they'll reach 3bn before long.
This is a diff world and company than MySpace. Calling it 2.0 is misguided at best.
[1] https://www.theverge.com/2017/6/27/15880494/facebook-2-billi...
I was trying to suggest that a lot of those "users" are not sources of income/data. I'll bet a lot of them are either bots, or humans smart enough to use an ad blocker. And most of the MAU humans are probably in a 10-year age range, having signed up when FB was useful.
I have to admit a lot of surprised how quickly Instagram got to parity and overtook Snapchat with my family, but I'm at least two decades out of that demographic so that's probably more of me being old and out of it than anything else!
I didn't dig into the financials all that much, or even listen to call so I'm approaching this from a place of ignorance, but I do happen to have five or six family members between the ages of 13 and 18 and all of them have unanimously reported to me that Snapchat is unequivocally over.
That's as anecdotal as it gets, but I'm also hard pressed to believe that they're all simultaneously unique. And as we've seen elsewhere in tech, once the "cool" vibe is gone (Yahoo, AOL, etc.), it's a long spiral to irrelevance.