Most of these Singles Day sales are likely brandname products, not no-name products. For example, I've purchased several Singles Day items this week. A breadmaker by Panasonic, a noodlemaker by Philips, a vacuum by Midea (a Chinese brand), and some glass food containers by Lock & Lock. If you buy no-name stuff, you're taking a risk. But even for the no-name stuff, I've done OK when purchasing stuff that has a lot of good reviews. I think just need to be careful when browsing.