Re:Measuring UX with Google HEART Framework
by unabst on Friday November 10, 2017 @03:42PM
(#15672813)
There is no need to make that leap. You're just measuring conversions, period. And why not? If that's what's most important to you or your job.
The UX could be shitty, but if it converts, you're good. There are plenty of dark patterns that fall into this category, including clickbait article titles. Clicking a title just to find out you were baited is horrible UX. But everyone get's paid.
The UX could be shitty, but if it converts, you're good. There are plenty of dark patterns that fall into this category, including clickbait article titles. Clicking a title just to find out you were baited is horrible UX. But everyone get's paid.