Even more problematically, it seems to run a real risk that they're going to publish hype/fluff (well, more than currently). I mean, if you look at that Michael Arrington email that was quoted, he says that he liked the style of the pitch, and liked the problem they were addressing, but didn't care if they solved it or not--- kind of fast-forwarded through the video and wasn't really paying attention. Makes it pretty easy to hype a non-existent solution, so long as at least your problem space and your pitch are interesting.