Speaking as a content director myself and former writer/journalist, it does kill me a little inside that much of my day is spent around figuring out how to do this mimicking and how much I have to push my writers to think about this too in their writing. The state of the media industry/content makes me sad.

Also just read this, coincidentally, about Buzzfeed today: https://www.startups.co/articles/interview-jonah-peretti-co-...