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A comment on Musical.ly, the lip-syncing video app, is going to sell for at least $800M. Parent comment

Re:Musical.ly, the lip-syncing video app, is going to sell f... by notyourday on Friday November 10, 2017 @10:45AM (#15670572)
Teen/Tween is the probably the dumbest market to target. They have no money, which means that they are not customers. This entire "Man, they grow up and they convert" is just amazing voodoo.
[ Parent | on HN ]
Re:Musical.ly, the lip-syncing video app, is going to sell f... by rocmcd on Friday November 10, 2017 @10:56AM (#15670685)
They don't have money, but their parents most likely have some. The platform can also be used to funnel interest into other areas of spending (concerts, merchandise, ads, etc).

A billion still seems like a lot, though.

[ Parent | on HN ]
Re:Musical.ly, the lip-syncing video app, is going to sell f... by austenallred on Friday November 10, 2017 @11:17AM (#15670880)
Tell that to Justin Bieber and Hannah Montana.

If your kid begs for something they just might get it. The tween market is valuable and easily influenced.

[ Parent | on HN ]
Re:Musical.ly, the lip-syncing video app, is going to sell f... by notyourday on Friday November 10, 2017 @11:27AM (#15670953)
Your "company" is not Justin Bieber or Hannah Montana. It does not have a product for them.
[ Parent | on HN ]