Heheh, yeah, that's the other hard part. I've seen it go two bad directions. On one side, the cheapskates buy the beer, and they buy the stuff that's expensive enough to get something better, but which is not refreshing to nurse one or two of after some crunch time work. On the other side, the beer snobs take hold, and most of the beer becomes too bitter or too sour for most people's tastes, and again not very refreshing.