On the other side though, EU wire transfers within SEPA cannot cost more than a domestic transfer and overall the domestic fees are insanely cheap, if not free.

In the USA, wire transfers average $10-25 on the outbound. Inbound, domestic wire transfers are often free, but inbound International transfers can run you $15.

This fee structure is why you see Vimeo and Square Cash (and PayPal before those) become so popular.