It's entirely reasonable for us to ask them not to do a shit job of it.
From my understanding, a limited liability company exists to protect the business members and shareholders from legal action of their private persons. I.e. if the business goes under due to a poor product or something, they can't be held personally liable. That doesn't mean they are excused from criminal behavior, they can still be liable for some of that.
However, in either case there is no "benefit to society" clauses. It's simply a legal construct to protect people. In this case, Google did what they did... They probably weren't criminals though
Though there is no explicit "benefit to society" clause, that is the basic rationale for limited liability. It's an incentive to allow members to define the extent of their personal financial exposure. In so doing, they are more willing to invest in businesses, which can produce a net benefit to society (e.g. by employing people, paying taxes, etc.).
I think they probably do come with an overall benefit to society, but the idea that giant corporations are going to do what they are going to do is one worth fighting against.
Can we ask these companies to do better? Sure. Can we expect them to be perfect? Not really.
Google could trivially spend $200 million a month on moderation and other editorial functions, they just would rather not.
I admit I haven't run the numbers on Google, but when I looked at YouTube, requiring human minimum wage moderators to review every video would cost billions of dollars a year - more than the entire site's revenue.
So, sure, Google could drop another 200m on moderation, but I don't think that would get you to full moderation, so you still need algorithms in there somewhere.
If Google becomes one (which they appear to be doing in some ways) I'll look for something that is more of a raw aggregator.
Google doesn't need to be a social engineer. Nor do many of the others who have decided they know what is "harming society and doesn't need to exist". Like a F*n small town preacher on a crusade to remove a book with dirty words from the library that is.
Attempting to restrict what can be published/viewed by do-gooders who think they know best is hardly a new gig. It just has different flavor now.
If Comcast was taking up an editorial function I'd criticize them for doing it poorly too.
I mean, the point of limited liability is not to give investors a path to profit regardless of all other things, it is to encourage investments that are beneficial to society. If it isn't working, we should retink it.