Re:Impact of the Amazon-Whole Foods Deal on Instacart
by thisisit on Wednesday November 08, 2017 @11:56PM
(#15659987)
Well from the article:
> Adopting an asset-light model, Mehta first built an app that let customers shop from established retailers--charging a delivery fee and, at least initially, a slight markup. Instacart kept a cut for itself and paid the shopper.
> Four years later those partnerships make up a significant percentage of revenue. More than 80% of orders are placed with partners, up from less than 20% three years ago.
> Adopting an asset-light model, Mehta first built an app that let customers shop from established retailers--charging a delivery fee and, at least initially, a slight markup. Instacart kept a cut for itself and paid the shopper.
> Four years later those partnerships make up a significant percentage of revenue. More than 80% of orders are placed with partners, up from less than 20% three years ago.