I think that the thing we're contrarian on is "using software to design peoples behavior is bad," or "Dopamine (the molecule) is first and foremost about Addiction."

Dopamine is about learning, and learning only matter because it changes us. The same brain mechanisms and technologies that make facebook captivating and can be used to make fitness, a good diet, and spending time with people who love you engaging too. When we're done building this tech-stack, it will be possible for people to learn themselves in to whoever they want to be.

Disclaimer - I'm the CEO of Dopamine