I would blame Scrum and the culture of storyboards. Go and take a look at any storyboard. 99% of it is feature addition. Not speed improvement, not security. It is some "scrum master" who comes up and says 10% of our customers have said that feature X on our app would be awesome and based on this POOMA-ed projection we will have a 10% improvement in retention and 100% improvement in some other random statistic, completely ignoring the fact that you are negative impacting things like speed and responsiveness that the other 90% of the user base gives a crap about, which was not captured in this random survey of yours