It is a hook, a clever bit of marketing oneself and I haven't got a problem with that.

I have an interest in a female peer's perspective on our industry. I have yet to work with a female coder and feel my working environment would be improved with a better male to female ratio.

Personally I think it's smart. I'm sure she gets more page views because of it as well. First time reading the blog and I thought it was interesting enough.

I don't see how she's intentionally fooling you. The URL is girldeveloper, she has a picture plastered on the right (like a ton of other blogs I might add). I guess I'm confused by your reaction.

If all she wants to do is get page views, then she's succeeding.

By positioning herself as a "girl", I think of her as a girl first, and a developer second. What qualities do I associate with girls? Not the qualities I look for in a programming blogger. Is that prejudice? I guess so.

I clicked the link because it had a catchy title, not because it was from a site "girldeveloper". That I'm not even thinking about the content of the post anymore speaks volumes.

Speak for yourself.

Women are a significant minority in software development. This in itself means that a woman's experience of the field I work in every day must be different to mine. You're more likely to learn something new from someone looking at the same things you do from a different perspective than you are from someone who shares your POV and is more likely to just tell you things you already know.

The blog still has to be interesting, but "girldeveloper" is as good a hook as any.

"Speak for yourself."

I did: "I think" "I associate" "I look" "I clicked" "I'm not"

It does speak volumes, but not about her site or her blog post.

That's my point.

Judge her by her merit then. Take a look at her github profile. I disagreed with parts of the article, but it was refreshing nonetheless.

Her github: http://github.com/nataliepo

That is not Sarah's github. If she has one, it isn't registered under her name.