I'm sure that's true so some extent, but I'd bet the vast majority of 'home business' searches are people doing lead gen, e.g. 'home business' + 'palo alto'.
Re:How to Start a Startup (2005)
by ivankirigin on Saturday July 31, 2010 @05:42PM
(#1564291)
Also interesting, showing a different trend:
http://www.google.com/trends?q=bootstrapping
http://www.google.com/trends?q=AB+test
That said, whatever you are using to determine that "the total number of people searching for information on starting new businesses is... a couple hundred per week" is very very very far off the mark.
Here's a list of some related US searches in the adwords tool: http://skitch.com/webwright/dxyg5/google-adwords-keyword-too...