What happened to love, compassion and humility?
Using the right conclusion to properly guide our actions is necessary for compassion and love -- if you truly with to benefit others, then your actions must be correct and guided by the right answers.
The challenge is updating other people's beliefs without being seen as an attack.
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On a serious note, I enjoyed reading it. I think it's clear(ish?) that the approach taken by the author leaves a little to be desired, he seems to be modest and quite aware of this.
It's no different to Myth Busters really. They use the scientific process and rarely express them selves past a sample size of one. But for the purpose of advocating science and it's methods, I think it's good. If it's not well... I'll leave you all to stick to reading Journals?
And "man plays chemist with iodine for a few hours" probably wouldnt make the front page.