Many hiring requirements for researchers is that they have a published paper in X journal. Usually these journals are run by Elsevier, who takes copyright from the researchers. Are suggesting that the public lobby universities to change their hiring practices? (In which case you had better have a good alternative, otherwise you'll most likely be laughed off)

Anyway, your putting the burden on the public feels like just another way of saying "Someone else should do it". You're a member of the public, have you set up anything to demand that researchers not publish in certain journals?