thanks. could agree more. communicating strategy is incredibly important and a gap that seems to happen often in companies. there's a big difference at the employee level between (a) a strategy that exists [somewhere at the executive/management level] and (b) a strategy that exists and is transparent, well-communicated and well-understood.

This is why I think a hierarchical, cascading V2MOM or OKR approach is a helpful communication vehicle to transfer strategy top-down and build consensus and participation in the strategy process bottom-up.