They would show up wanting to find a download, and GutHub's UI was not set up like a typical private software website with a big "Download" button or menu item. It was off to the side, and I believe it said "Clone or Download", and these people are thinking, "is this some insider speak--am I at the right site?" And if you were just downloading, pretty soon you got told that you were ripping yourself off because downloading was so '80s, just clone the repo... Anyway you get the idea. All of a sudden tons of helpful UI resources were intermeshed with this GitHub ecosphere instead of living elsewhere, like on a lovingly-designed personal website with a pleasant UI that had not been mingled with versioning software.