Yes, but what does your startup do?

Re:Yes, but what does your startup do? by Twirrim on Friday November 03, 2017 @12:05PM (#15620197)

>So say you're making software for car washes. Don't lead with the fact that you make software. Instead, show the benefit by saying something like "Book 73% more car washes" and then say "Car wash booking software to increase revenue."

That still actually tells me what the product is, which is way more than we keep seeing for all these start-ups, open source software etc, which seem to revolve around hippie meaningless B.S. that doesn't provide any value proposition up front.

[ Parent | on HN ]

Re:Yes, but what does your startup do? by inthewoods on Friday November 03, 2017 @12:16PM (#15620288)

Agreed - my point was in reference to the OP who wrote: "Meanwhile, in marketing school, there's a teacher writing on a whiteboard: "Never ever tell anyone what your company does."

Any decent marketer, imho, would argue against not telling people what your company does (it's usually the CEO making that case) - the good marketer just moves the "what you do" to behind a value/benefit.

[ Parent | on HN ]