It's level 2 of Internet Startup Sock-Puppetry. You enable innovation, hyper-connectivity, distribution, and maybe you even empower interoperation of the iOT phase-space for individuals, companies and dogs. Throw in a coffee machine and a third-hand ping-pong table and some beanbag chairs. Don't forget the fancy conference room with lots of big-screen displays showing fancy graphs.

Oh dear, I forgot to include the cloud. And machine learning (in the cloud).

"This conference room table raised our valuation by $800K."

I'm happy I no longer live in Silly Valley.