Throwing your hands in the air because it's 'too hard' is not an acceptable reaction. What is popular is rarely what is good. I'd venture to suggest that what is popular is often vapid, self-serving and short-sighted.

The longest journey starts with a single step. The man who moves a mountain begins by carrying away small stones. Many hands make light work. There is precedent for accomplishing great things by 'just starting and keeping at it until you get there'. Start local. Start small.

Waiting for a 'tech breakthrough' is akin to waiting for 'the rapture'.