I do and I'm far from a videophile, but I do have a nice big TV that I sit rather close too. It's a nice to have, but at times it's a really nice to have, especially for things like blockbuster movies.

Two other areas I find it really critical are sports (not a favorite topic around these parts), watching the silky smooth world cup stream in 1080p a few years was breathtaking, another one is animated shows. It seems unintuitive and I have no idea why, but something like futurama is much better in 1080p.