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Re:Tesla posts big loss, cuts production of Models X and S t... by 11thEarlOfMar on Wednesday November 01, 2017 @06:58PM (#15606249)
Found the official answer from the shareholder letter, page 3:

- Non-GAAP automotive gross margin temporarily declined to 18.7%, which was in line with our expectations. The gross margin declined primarily because of a significant increase in Model 3 manufacturing costs to support the limited initial level of production.

- Model S and Model X gross margin declined from Q2 primarily due to one-time price adjustments for discontinued trims and unfavorable trim mix. Numerous actions to improve Model S and Model X gross margin are underway. Consequently, we expect Model S and Model X gross margin to improve in upcoming quarters.

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