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A comment on I can no longer recommend MailChimp. Parent comment

Re:I can no longer recommend MailChimp by snowwrestler on Tuesday October 31, 2017 @10:49PM (#15598503)
As a non-marketer, you presumably have not had the experience of customers being mad at you because they thought they signed up for something but never got it.

Email marketing has got to be one of the top "HN readers are not like most people" subjects that get discussed here. Most people do not go through life in a defensive crouch about their email inbox. They sign up for things on a whim and then unsubscribe if they don't like it.

Double opt-in works well for some audiences but definitely not for all. And BTW it's been possible to operate Mailchimp as single opt-in via API calls for a while now.

[ Parent | on HN ]
Re:I can no longer recommend MailChimp by pixl97 on Wednesday November 01, 2017 @09:00AM (#15600724)
> customers being mad at you because they thought they signed up for something but never got it.

Yea, the customers never got it because 10 other people on your domain reported it as spam and the whole thing gets black flagged on the server and dropped at the SMTP connector.

This entire thread says one thing.

"Marketing emails are dead, Mailchimp is trying to boost their numbers so they can sell before everyone else realizes it"

[ Parent | on HN ]