The problem wasn't enough options (though not enough transparency still is). The problem is the one option that anyone wants and is still not available: do not send anything. Zilch. Nada. Nothing. Null. Radio silence. As if the computer wasn't even connected to the Internet. I don't believe it is a difficult concept to understand, except for those that do not want to understand. (the Enterprise version exclusive option is not that either. The "Security" level still collects and sends data).

Meanwhile, all the new options look like convoluted way to not change anything, but being able to demonstrate to regulators and PR, that something is being done. An effort for show, do not care about the result.

The reason, why Apple can do one checkbox and everyone is happy, but there is a higher standard for Microsoft is very simple: Apple has demonstrated, that they can be trusted, while Microsoft has demonstrated exact opposite. Dragging their feet doesn't exactly help. Even Canonical when they did their misstep with Amazon, had a lot to do to repair their reputation. But they honestly tried; Microsoft didn't start yet.