Definitely. Like any other decision, there's a cost/benefit assessment to be made. Why am I trying to hire super-ninja-ex-google-guy to code up my DB interface for the marketing folk? Doesn't make any sense, the value just isn't there, and super-ninja-ex-google-guy isn't going to take that job anyway.

Hell, I'm in this boat currently. I'm looking for a junior dev to help with certain menial tasks here and there. I'll pick the best _that I can quickly find_, but really, I just need someone halfway competent and I need them now.