The iphone had an instantly recognisable silhouette for 10 years: symmetrical forehead & chin, with a big round home button. Going to very thin bezels necessarily throws this trademark away. Making lemonade, as it were, they've chosen to embrace the notch to create a new trademark.
Re:First field report of iPhone X
by parzivalm on Monday October 30, 2017 @04:41PM
(#15588691)
To me, what made the iPhone great for so long was more than its look physically. It was the integration between the software and the hardware. Everyone saying that the notch is a new trademark is explaining away the fact that isn't the case anymore.
The iphone had an instantly recognisable silhouette for 10 years: symmetrical forehead & chin, with a big round home button. Going to very thin bezels necessarily throws this trademark away. Making lemonade, as it were, they've chosen to embrace the notch to create a new trademark.