However, strong consumer protection rights generally only protect consumers. Professionals writing commercial software and working for a company are not consumers.

(At least this is how it works at the neighbour, Finland, and I think it is the same most everywhere).

You are probably on to something. Most Norwegians are so used to being protected as consumers so a lot of the time they are taken by surprise when acting as professionals.

True, always funny when someone skimps on taxes by buying a computer for private use as "a professional", and then gets angry when it wont get fixed for free.

But with that said, I think most stuff in an EULA wouldn't be enforceable even in a professional context. And the worst thing to happen when breaking an EULA would probably you lose your right to use the product, not whatever they wrote in the EULA.